“Of all the things that sustain a leader over time, love is the most lasting. It’s hard to imagine leaders getting up day after day, putting in the long hours and hard work it takes to get extraordinary things done, without having their hearts in it. The best kept secret of successful leaders is staying in love with leading, with the people who do the work, with what their organizations produce and with those who honor the organization by using its products and services.” — Barry Z. Posner and Jim Kouzes
Posner and Kouzes speak of love and leadership, love and business. How often do we hear those words used together? Most of us have been introduced to a concept of business in which business is a domain unto itself, in which the primary driver is economic profit: the business of business is to make money for the shareholders. When I earned my MBA, two of my professors presented the relationship between ethics and business as a pragmatic one: if you are in the public eye and you violate the public’s ethical preferences, you can experience negative consequences; for this reason it is necessary to manage this dimension of your business. The premise is that your competitor will be doing everything possible to maximize profits, so if you give more consideration to other stakeholders than is required by government regulation and the market (for labor, capital, etc.) then, you increase risk and reduce shareholder returns. As a relatively recent example, Costco has come under fire for giving employees better benefits than Sam’s Club does.
For many years, the world of business was a man’s world, shaped according to the stereotypically masculine values of rationality unencumbered by human feeling and by competition — both external and internal. The “gamesman” contributes competently to the team, but retains a savvy emotional disconnection from the organization, customers, etc.
To be taken seriously — to be successful — women needed to learn the language and the terrain. Using terms like “love,” “desire,” “care,” etc., according to one professor, whom I like personally but tend to disagree with on a variety of subjects was, “writing like a girl.”
Therefore, it is particularly striking that Posner and Kouzes, luminaries in the subject area of leadership, speak of loving:
- leading
- the people who do the work
- the company’s products and services
- the customers served
Gamesmanship is not about love, but leadership is. True, the ethic of many organizations does not, in fact, reward love or personal commitment. Yet, the transformative leadership that is needed now, to create highly adaptable and creative organizations, expresses a very different paradigm — of vision, commitment, caring. This paradigm presently often co-exists with the classical paradigm in which human values are generally extraneous — “softer,” “feminine,” inappropriate to the business environment. ( The exception, in the classical paradigm, is that human values are employed instrumentally to manipulate stakeholders towards “rational” economic ends — that is, ends that benefit shareholders as purely economic beings).
Having spent the first part of my career in corporations — substantial intact systems — I now have the opportunity as a small business owner, to choose my market, the clients and customers we serve, and our products and services. And I am finding that the business “clicks” — is the most successful — in that intersection between core capabilities, market needs, and passion. I am finding that when we love the clients we serve, our internal and external business partners, and our products and services, we find the greatest success. Mission, human connection, and ethics are at the forefront of the business. In the old paradigm, we might contrast selfishness with selflessness, with the former being a winning position, and the latter a losing position — the first stereotypically equated with masculinity and the second sterotypically equated with a subordinate femininity. In the new paradigm, leadership is about “both-and,” with the “and” serving as a creative dimension in which new possibilities for mutual sustainability arise, and the rewards are diverse and many.